FENTY Beauty opts for earth-conscious packaging

FENTY Beauty embraces the 3 R's: Reduce, Reuse, Recycle, and opts for beautiful, functional packaging with an earth-conscious approach.

Bottles
September 6, 2024
Brand Focus
image of skincare line

FENTYBEAUTY.COM

View FENTY BEAUTY SUSTAINABLE PACKAGING in pdf

Iconic lilac-toned closures, bottles, or tubes with white text, the packaging design of FENTY BEAUTY products is beautiful and functional, each with an earth-conscious approach, matching the founder's ideology. Embracing the 3 R's (reduce, reuse, and recycle),  the brand is taking action to ensure its products have less environmental impact.

Working with SR Packaging North America Inc., FENTY BEAUTY has released several successful projects using PCR PET bottles and PCR tubes with PCR closures to deliver its commitment to using recycled materials whenever possible while making it easier for users to recycle.

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